3 Free And Straightforward Advertising Concepts That Work In This Market

When instances get robust, flip to free grassroots advertising and relationship-building that can assist you climate the challenges, Chicago dealer Julie Busby writes.

In these instances, double down — in your expertise, in your data, on you. Be part of us Aug. 8-10 at Inman Join Las Vegas to lean into the shift and be taught from the perfect. Get your ticket now for the best price.

As they are saying, “When instances get robust, the robust flip to grassroots advertising.” OK, perhaps they don’t say that, however we do at Busby Group.

The 2023 market’s theme to this point, for us in Chicago, is volatility. We now have skilled many highs and lows since January, although it’s potential that we’re within the midst of a plateau now. 

My response to a unstable market is all the time the identical: Steady and constant advertising, specializing in those that have to maneuver, not simply those that need to transfer. This yr, our advertising has leaned closely towards grassroots, cheap or free, and we now have seen a few of our greatest outcomes. Right here is an summary of what labored finest for us.

Construct agent relationships

In a unstable market, relationships with different brokers are extra essential than ever. Name, electronic mail or textual content brokers in your space to share listings you’ve got coming, share what your present consumers are on the lookout for plus brainstorm concepts primarily based on the brand new market. 

Host an occasion only for brokers — we normally host at an inventory and brainstorm market concepts. It’s a win-win. Plus, increase your dealer community nationwide.  This manner you’ve got extra alternatives to refer forwards and backwards and share concepts. We now have put collectively a number of transactions this yr by our deep relationships.

Leveraging current occasions

My crew and I are all the time on the lookout for artistic methods to market our model and listings and keep in contact with our sphere, particularly in a shifting market. Leveraging current neighborhood occasions is an effective way to do all the above, plus it’s cheaper than a standalone occasion — and also you attain extra individuals.

Some examples of occasions we now have had success with prior to now embody

  • sponsoring meals at an anticipating father or mother class
  • that includes listings in neighborhood backyard walks
  • offering leisure to get extra attendees at a neighborhood occasion
  • sponsoring a desk with a craft at native farmer’s markets

These are all gatherings of individuals with rising households, and we invite our shoppers for additional attain.

At a latest anticipating mother and father class that we sponsored at a neighborhood enterprise, 50 new-to-us {couples} attended and likewise created an ongoing relationship with the enterprise. One other win-win. 

Develop relationships with native companies

In a fluctuating market, it’s essential to give attention to native and have deep roots locally. We wish to be aligned with native companies, so we work with them in just a few methods, together with gifting away one thing from a featured native enterprise at an open home and advertising them, in addition to partnering with native companies like a free yoga class within the park, with espresso afterward.  Native companies could have native workers with deep roots. 

It’s all the time stunning how a lot advertising could be free for those who suppose strategically. The secret is persistence and follow-up, as with virtually something in actual property — and in life.

Julie Busby is the founder and president of Busby Group, and within the high 1 % of Chicagoland brokers. Comply with her on Facebook and LinkedIn.