Advertising Leaders take the stage at HW Annual Oct. 10-12

What does advertising appear like in 2023 and past? It’s a query we’ve began to ask our Advertising Leaders every year because the altering panorama requires high leaders to be agile of their methods. In simply this 12 months, the highest social media platforms are always releasing updates, ChaptGPT appears to be open on everybody’s desktop and a variety of us are  a lead pipeline that wants filling. The one theme in all of this that we’ve heard from our Advertising Leaders is the ability of information. Knowledge to tell your choices, knowledge to seize market share and knowledge to enhance your backside line.

In 4 devoted periods, our Advertising Leaders will give attention to this theme and extra. Whether or not you’re within the advertising area, a mortgage government at a lender or actual property chief, we’ve designed this so all attendees can study from the trail these inventive and revolutionary executives have walked to tell your go-to-market technique for 2024.

This portion of our agenda is meant to shine a lightweight on the advertising leaders pushing the boundaries within the housing business and their colleagues who don’t work straight within the advertising area. Register for HW Annual in the present day to get a seat on the desk and achieve new insights on the advertising efforts at high firms.

“I’m actually enthusiastic about this 12 months’s Advertising Leaders periods. The CMO Playbook audio system are forces within the business with fascinating backgrounds and paths to their present position,” mentioned Jennifer Legal guidelines, senior vp of gross sales at HW Media. 

“We hosted 100+ entrepreneurs at HW Annual 2022, and I’m hoping that being part of the final agenda will get much more individuals within the room this 12 months,” mentioned Legal guidelines. 

Attendees can discover inspirational audio system on stage through the Advertising Leaders periods. This 12 months’s audio system embrace Andrew Haberman and Tim Wagner, co-founders of beefy, Melissa Wright, chief gross sales and advertising officer at American Pacific Mortgage and Alec Hanson, chief advertising officer at loanDepot.

The CMO Playbook periods are particularly fascinating. These rapid-fire, fifteen-minute periods with c-suite executives in advertising will give attendees an all-access look into the lifetime of a advertising government within the housing business. This 12 months’s Advertising Leaders periods additionally features a panel on utilizing knowledge to tell your advertising technique. Again up your group’s most inventive division with the numbers they should be profitable. 

Right here’s a listing of a few of the Advertising Leaders that you would be able to anticipate to see on stage at HW Annual.

  • Arjun Dhingra, Gross sales and Enterprise Growth, All Western Mortgage
  • Steven Cooley, Founder and CEO Artwork Vs. Math and Mortgage Advisor Instruments
  • Liz Lilly, Vice President of Advertising & Communications, Flueid
  • Samantha MacKendrick, Head of Advertising, Polly
  • Jon Lyons, Government Vice President of Advertising, Class Valuation
  • WeiLing Jang, Chief Advertising Officer, CoreLogic
  • Amory Picket, Chief Advertising Officer, Anyplace Manufacturers
  • Debbie McGriff, Senior Director, Head of Advertising and Communications, Freddie Mac Single-Household
  • Marc Davison, Co-Founder, 1000watt. 

HW Annual is HousingWire’s capstone mortgage occasion, connecting main professionals from the housing economic system in search of to develop, innovate and win market share. That is the place methods are fashioned, offers are inked and lifelong relationships are solidified. Bear in mind, HW+ members obtain particular perks like 50% off your admission to HW Annual, so go right here to grow to be a member. Haven’t acquired a reduction code but? Attain out to us at [email protected] Be a part of us in Austin, Texas October 10-12 for group, content material and commerce.