Massive Purple Dot makes use of ChatGPT for AI-powered buyer assist

The use-cases for AI-powered chatbots simply continue to grow. Massive Purple Dot (BPD), a mortgage and actual property buyer relationship administration (CRM) and recruiting options firm in Irvine, California, introduced this week the mixing of ChatGPT into its CRM ecosystem.

In response to Massive Purple Dot, it is without doubt one of the first CRM firms within the mortgage trade to combine the ChatGPT API into its advertising and marketing platform.

“We’re excited to be one of many first CRM’s within the mortgage and actual property trade to combine with ChatGPT,” Roxana Davidoff, CEO and founding father of Massive Purple Dot, stated in an announcement.

The purpose of the brand new BPD AI Assistant is to enhance buyer satisfaction, lead era, and operational effectivity for Massive Purple Dot’s shoppers utilizing AI-powered expertise, the corporate stated.

Via this integration, ChatGPT interacts with shoppers and streamline the gross sales processes utilizing pure language processing (NLP), which permits it to know questions from shoppers whereas responding in a extra “human-like” method.

“The mixing of ChatGPT with our CRM platform will revolutionize the way in which mortgage officers, actual property brokers, and recruiters talk with their shoppers,” Davidoff stated. “With pure language processing capabilities, our customers can present fast, correct responses to shoppers, liberating up extra time to deal with constructing relationships and shutting extra offers.”

The chatbot additionally makes use of deep studying strategies to make sure that it generates correct responses to person queries in a conversational method, based on BPD.

The BPD AI Assistant can be used for various extra functionalities, like managing groups by facilitating gross sales and communication teaching and serving to navigate by gross sales objections with responses which might be geared towards objection administration.

The mixing is at the moment out there for all Massive Purple Dot shoppers, together with beta shoppers on the BPD Recruit platform, the corporate stated. The official launch date is about for April 30.