No, You Do not Want To Freak Out Over Fb’s New Listings Rule

It’s Agent Appreciation Month right here at Inman. Be part of us to have fun all that brokers do, all month lengthy. Craving whole entry? Make the most of our Agent Appreciation Sale, and subscribe to Inman Choose for less than $99.

Is it over for actual property brokers to publish their listings on Fb? Right here’s what’s happening. So you’ll have gotten an email over the previous couple of days, when you’re an actual property agent, saying that you simply can’t publish actual property listings to Fb anymore, and also you may need freaked out.

Right here’s what this implies. The change that’s occurring to Fb is that you simply can’t publish your listings to Fb Market by your corporation web page. That’s the one change that’s occurring.

So can you continue to publish your listings to your Fb enterprise web page? Sure. It’s also possible to nonetheless hyperlink to your web site. You’ll be able to nonetheless publish photographs of your listings on your corporation web page. You’ll be able to nonetheless publish movies, Reels, Tales, and all of that. Fb Reside can nonetheless occur in your Fb enterprise web page.

The one change is when you’re posting leases or properties by Fb Market, you could have to take action by your private profile, not your corporation web page. That’s it. This has brought on loads of concern, however that’s all that this e-mail means.

Katie Lance is the writer of #GetSocialSmart and founder and CEO of Katie Lance Consulting, a social media technique agency and founding father of the #GetSocialSmart Academy. She’s been acknowledged by Inman Information as one of many 100 most influential individuals in actual property and is a featured keynote speaker at many trade occasions. Katie can also be is the writer of the best-selling guide, #GetSocialSmart.